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Dr. Brian Lambert

Author | Detangler | Change Agent

Dr. Brian Lambert is a highly regarded digital transformation expert with over two decades of experience in human productivity, organizational behavior, and go-to-market strategy. He helps executives develop customer-centric strategies, aligning behavioral systems across various functions to improve revenue performance and accelerate digital initiatives. Brian works alongside leaders and teams to evolve messaging,  technology, processes, and tools in support of buyer-centric strategies.  

He’s often brought in to accelerate business strategies and help companies differentiate from their competition.

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Latest Videos

Unlocking Mental Resilience: Mastering the Mind for Positive Change

Perfect for anyone looking to enhance their mental fortitude and embrace life’s challenges positively. Hit play and embark on your journey towards a more resilient, empowered self with ‘Pioneering Positives.’ Don’t forget to like, share, and subscribe for more motivational content!”

Unveiling AI's Hidden Potential

In this captivating video, we delve into the intriguing realm of Artificial Intelligence (AI) – uncovering its evolution, diverse applications, and profound impact on our lives. Join us on this enlightening journey to understand why AI is a crucial part of our future. Don’t miss out on exploring the history and significance of What is AI that shapes our world today. Like and share this video to spread the knowledge!

Recently Published Books

Brian has worked in the technology and enablement field for over 15 years.  He is the author of multiple books that focus on the intersection of strategy and execution.  As a result, he is a highly sought-after speaker, practitioner, and consultant.

The AI Lead

Overcoming data drag to accelerate digital dominance by Brian Lambert

Sales Chaos

Using agility selling to think and sell diffidently by Tim Ohai & Brian Lambert

World Class Selling

New sales competencies by Brian Lambert, Tim Ohai & Eric Kerkhoff

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Latest Blogs

When Data is Nobody’s Responsibility

In various industries, a complex situation is surfacing where data is seen as a widespread issue, yet no one entity explicitly has ownership.

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Roadmap 4: Strategic Sales Enablement Leader

This learning journey focuses on practical skills like creating content strategies and sales messages that are compelling, using data to guide sales decisions, and creating
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Roadmap 2: Go-To-Market Leader

his lesson plan focuses on how to develop complete GTM strategies and emphasizes the need for cross-functional alignment and sales enablement to ensure the effective
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Roadmap 5: Technology Implementation Leader

This roadmap is intended to provide you with the skills required to lead projects that are powered by technology successfully. By emphasizing the integration of
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Roadmap 1: Customer Experience Architect

With the aid of this road map, you can design and put into practice effective customer experience strategies. Along with fundamental concepts in service strategy
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